The Business of Community

While community management and developer relations are gaining acceptance, many companies still don't know how these efforts can benefit not only the communities of the open source projects on which their business relies but also their productivity and profitability.

In this talk, I'll look at community from a business perspective, including the effect community can have on an organization's bottom line. Although there are communities everywhere, I'll approach the topic—meaning, communities, their members, and their contributors—from a free/open source perspective.

In this talk I'll cover:

  • Business reasons for supporting a community
  • Metrics for gauging community management success from the business' perspective
  • Getting started in community management
  • Risks of community management

Presented by

VM (Vicky) Brasseur

In VM (aka Vicky)'s nearly 20 years in the tech industry she has been an analyst, programmer, product manager, software engineering manager, director of software engineering, and C-level technical business and open source strategy consultant. Vicky is the winner of the Perl White Camel Award (2014) and the O'Reilly Open Source Award (2016).

Vicky occasionally blogs at http://anonymoushash.vmbrasseur.com, often writes and is a community moderator for opensource.com, and frequently tweets at @vmbrasseur.


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